Hormone Replacement & Pellet Therapy in Marietta, GA
Hormone care isn't an add-on at New You Aesthetic. It's part of our foundation.
Before New You became the aesthetic and wellness practice it is today, Holly Burman, NP spent approximately 20 years caring for women as an OB-GYN nurse practitioner. Her experience working with women through different stages of life eventually led her into hormone replacement therapy and the creation of her own pellet practice.
New You grew from there.
What began with hormone care eventually expanded into aesthetics, skin health and wellness, but hormone therapy remains an important part of what we do today.
New You Aesthetic provides individualized hormone care in Marietta, Georgia, serving women and men throughout West Cobb and surrounding communities.

20 Years of Women's Health Experience
Before founding New You Aesthetic, Holly spent approximately two decades as an OB-GYN nurse practitioner caring for women through many stages of life.
That experience ultimately led her into hormone replacement therapy and the creation of a practice centered on pellet therapy. In fact, hormone care came before aesthetics at New You. What began as a hormone-focused practice eventually grew into the aesthetic and wellness practice New You is today.
Although New You has grown, Holly's approach to hormone care remains rooted in medical evaluation, individualized treatment and ongoing monitoring.
What Is Hormone Replacement Therapy?
Hormone replacement therapy, often shortened to HRT, is medical treatment that uses hormones to address specific hormone-related needs. The appropriate hormone, dose and delivery method depend on the individual.
The term bioidentical hormone refers to hormones that are chemically identical to hormones produced by the human body. Bioidentical hormones can be found in both FDA-approved prescription medications and compounded preparations.
At New You, pellet therapy is one of the hormone treatment approaches we offer after medical evaluation. It is not automatically the right option for every patient.
What Is Hormone Pellet Therapy?
Hormone pellets are small implants placed beneath the skin during an in-office procedure. Depending on the patient's treatment plan, a pellet may contain a prescribed hormone such as testosterone or estradiol.
Pellets release hormone over time and cannot be adjusted from day to day in the same way as a pill, patch, cream or injection. That makes careful patient selection, dosing, follow-up and monitoring especially important.
Some compounded hormone pellets are not FDA approved. We believe patients should understand both the potential benefits and limitations of any hormone treatment before deciding whether to proceed.
Women's Hormone Therapy
Hormonal changes can occur during perimenopause, menopause and other stages of life. Symptoms such as hot flashes, night sweats, sleep changes, vaginal or sexual symptoms and other concerns may lead a woman to ask whether hormones are playing a role.
Those symptoms can also have causes unrelated to hormones, which is why we don't diagnose a hormone problem from a symptom checklist alone.
Holly's background in OB-GYN care brings decades of women's health experience to these conversations. Your evaluation includes your medical history, symptoms, relevant risk factors, medications and appropriate laboratory testing before a treatment plan is recommended.
Men's Hormone Therapy
We also evaluate men who have concerns that may be related to testosterone or other aspects of hormonal health.
Symptoms alone do not establish testosterone deficiency. Evaluation may include medical history, symptoms and appropriate laboratory testing before treatment is considered.
If hormone therapy is appropriate, Holly will discuss the available treatment approach, monitoring and follow-up with you.
Symptoms That May Lead to a Hormone Evaluation
People seek hormone evaluations for many reasons. Depending on age, sex and medical history, concerns may include:
- Hot flashes or night sweats
- Changes in sleep
- Changes in sexual function or libido
- Menstrual or menopause-related changes
- Changes in energy or overall well-being
- Other symptoms that may warrant a broader medical evaluation
These symptoms are not proof of a hormone imbalance. Our job is to evaluate the whole picture rather than assume hormones are responsible for every frustrating change in your body.
What Does the BHRT Process Look Like?
1. Consultation & Medical History
We begin by discussing your symptoms, medical history, medications, previous hormone therapy and goals.
2. Bloodwork
Laboratory testing provides information your provider can consider alongside your history and symptoms. The testing and monitoring needed may differ depending on the hormones being considered.
3. Individual Treatment Plan
If hormone therapy is appropriate, Holly will discuss the recommended treatment, expected follow-up, potential benefits, risks and alternatives.
4. Pellet Insertion
For patients choosing pellet therapy, pellets are inserted beneath the skin during an in-office procedure after the area is numbed. Your provider will give you specific post-procedure instructions.
5. Follow-Up & Monitoring
New patients return for follow-up bloodwork approximately six weeks after the first insertion. Ongoing monitoring is an important part of hormone care and may be adjusted based on the individual treatment plan.
BHRT Pellet Therapy Pricing
Pellet insertion: $375 per insertion
Your hormone therapy plan is individualized based on your medical history, symptoms, bloodwork and response to treatment.
Bloodwork & Monitoring
Annual bloodwork: $200
For new pellet patients, additional bloodwork is performed approximately 6 weeks after the first insertion. That initial follow-up bloodwork is $100.
After that first follow-up, New You absorbs the cost of additional routine follow-up bloodwork associated with the pellet program. Moving forward, patients are charged only the $200 annual bloodwork fee.
New You Members Save 20% on Pellet Insertions
New You Aesthetic Members receive 20% off pellet insertions.
Regular insertion: $375
Member insertion: $300
The membership discount applies to the pellet insertion only. Bloodwork fees are not discounted.
How Often Are Pellets Inserted?
The timing of repeat pellet insertion varies by patient, the hormone prescribed, response to treatment and the provider's clinical assessment. Pellet therapy is not something we put on an automatic calendar without considering how you're doing.
Holly will discuss when repeat treatment may be appropriate based on your individual plan.
Pellets vs. Other Forms of Hormone Therapy
Hormone therapy can be delivered in several ways, including FDA-approved pills, patches, gels, creams and other formulations, as well as compounded preparations and pellets.
Pellets can be convenient because they remain in place and release hormone over time. However, once inserted, the dose cannot be easily changed or stopped the way some other formulations can.
No delivery method is automatically best for every patient. Your medical history, symptoms, preferences and risk factors should all be part of the decision.
What Are the Risks of Hormone Therapy?
Hormone therapy is medical treatment and has potential risks and side effects. These vary depending on the hormone, dose, delivery method, your age and individual medical history.
Potential issues with pellet therapy can include bruising, bleeding, infection, discomfort or pellet extrusion at the insertion site. Hormone-related side effects can also occur and vary depending on the medication prescribed.
For menopausal hormone therapy, risks and benefits can differ substantially among individuals. Holly will review your medical history and discuss relevant risks, alternatives and monitoring before treatment.
BHRT Frequently Asked Questions
What does BHRT mean?
BHRT generally stands for bioidentical hormone replacement therapy. “Bioidentical” describes hormones that are chemically identical to hormones produced by the body. The term does not mean that a product is automatically safer, more effective or FDA approved.
Are bioidentical hormones natural?
The word “bioidentical” describes molecular structure rather than proving that a medication is safer or more natural. Both FDA-approved and compounded hormone products can contain bioidentical hormones.
Are hormone pellets FDA approved?
Some hormone pellet preparations used in clinical practice are compounded medications and are not FDA approved. Compounded products do not undergo the same FDA premarket review for safety, effectiveness and quality as FDA-approved medications. Your provider can explain the specific treatment being considered and available alternatives.
How much does a pellet insertion cost?
Pellet insertion at New You Aesthetic is $375. New You Members receive 20% off the insertion, making the Member price $300.
How much is bloodwork?
Annual bloodwork is $200. New pellet patients also have follow-up bloodwork approximately six weeks after the first insertion for $100. After that initial follow-up, routine follow-up bloodwork associated with the pellet program is absorbed by New You, with patients paying the $200 annual bloodwork fee.
Does the New You Membership discount bloodwork?
No. The 20% Member benefit applies to pellet insertions only. Bloodwork is not discounted.
How long do hormone pellets last?
The duration varies by patient and treatment. Your provider will monitor your response and help determine when another insertion may be appropriate rather than promising a fixed schedule for everyone.
Do I need bloodwork if I feel like my hormones are low?
Symptoms can overlap with many medical conditions. Bloodwork is one piece of a broader evaluation that includes your medical history, symptoms and other relevant information.
Is pellet therapy right for everyone?
No. Medical history, medications, personal and family risk factors, symptoms and treatment goals all matter. Your provider may determine that pellet therapy is not appropriate or that another form of hormone therapy should be considered.
Do you treat both women and men?
Yes. New You provides hormone evaluations for both women and men, with treatment based on individual medical assessment.
Hormone Replacement Therapy in Marietta & West Cobb
New You Aesthetic offers individualized hormone replacement therapy and pellet therapy in Marietta, Georgia, serving patients throughout West Cobb and surrounding communities.
Hormone care is where our practice began. That history matters to us, and we want patients to understand their options, ask questions and make informed decisions about treatment.
Start With a Hormone Consultation
If you're experiencing changes that make you wonder whether hormones may be involved, the first step isn't choosing a pellet. It's having a conversation.
Schedule a hormone consultation with New You Aesthetic in Marietta. We'll review your history, symptoms and appropriate testing and help determine what the next step should be.